During the past several decades, some of the biggest brands in consumer products have recognized the importance of reaching out to the Jewish consumer. Sometimes, it seems as if our prayers have been answered; we all remember the year Oreo cookies finally made it into Mishloach Manot (Purim baskets).

Other times, it appears our needs are not considered; what kosher kitchen "chef" doesn't mourn the day that Dunkin Hines chocolate chip cookie mix "went dairy?"

Recently, we received hundreds of responses to a survey regarding Duncan Hines adding a "D" or dairy to their cake mix labels.

Duncan Hines is not the only consumer brand that wants to hear what you have to say.

At times, it appears our needs may not be considered. That's why Joseph Jacobs Advertising, an 85 year old advertising agency catering the Jewish consumer and Welfeld Public Relations Consulting, teamed to build the first-ever Jewish Consumer Advisory Panel (JCAP). And we want YOUR feedback as part of an on-going dialogue between our community and the brands that matter to us.

As a member of this panel, you will periodically be asked to participate in surveys or interviews. Your participation will provide us with valuable information and will help shape how products and services are marketed to the Jewish Community. From time to time, you may be given the opportunity to participate in focus groups and/or sample products, if you choose to do so.