When Manischewitz Wine came to JJA in 1999 to create a new Passover Wine Promotion, we wanted to make them stand out from the holiday kosher wine glut. A staple on Passover seder tables for generations, Manischewitz’s familiar square bottle and deeply rooted traditional brand image helped our creative team make a memorable, award-winning “There’s a Seder In Every Bottle” campaign. In fact, it was such a success, we expanded the campaign to “There’s a Shabbat in Every Bottle” to increase sales for weekly consumption.