CASE STUDY: Radio

How do you make sardines sound exciting? Put them on radio! Our “Feel Like A Sardine” campaign for Season Brand Sardines wowed them in the Northeast. The humorous, sixty second commercials took place on a crowded subway and a packed elevator complete with real sound effects. What better time to try delicious Season Sardines when you “feel like a sardine.” The concept was a perfect fit for brand that had a loyal consumer base but was looking to update their image.